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Cookie policy

This Cookie Policy explains how Base44 ("we," "us," or "our") uses cookies and similar technologies on our website and services, located on base44.com, to enhance your user experience, analyze site usage, and support our marketing efforts.

We are committed to full transparency regarding our data practices and providing you with clear control over your privacy.

What Are Cookies?

Cookies are small text files that are stored by your browser on your computer or mobile device. They are widely used to make websites work more efficiently, as well as to provide information to the site owners.

  • First-Party Cookies: These are cookies set directly by the website you are visiting (base44.com).
  • Third-Party Cookies: These are cookies set by a domain other than the one you are visiting, usually to serve advertising, analytics, or functionality from a third-party service provider (e.g., Google, Microsoft).

Your Privacy Choices and Legal Basis

We comply with the latest regulatory guidance from the European Union (EU) and the United States (US) regarding the use of cookies:

  1. Essential Cookies: We use these cookies based on our legitimate interest to ensure the basic security and functionality of our website. Your consent is not required for these.
  2. All Other Cookies (Functional, Analytics, Marketing): When required by applicable laws and regulations, we will only place these cookies on your device if you provide your consent through our cookie banner.

Managing Your Consent & Honoring Opt-Out Signals

You have the right to control your cookie preferences at any time.

  • Browser Settings: You can manage and delete cookies through your browser settings. Be aware that blocking Strictly Necessary cookies may cause parts of the site to function incorrectly.
  • Opt-Out Preference Signals: We are committed to honoring widely recognized opt-out preference signals, such as the Global Privacy Control (GPC) signal, where legally required. If our systems detect a GPC signal, we will treat it as a valid request to opt-out of the sale/sharing of your personal information (via cookies) for that browser.
  • Additionally, you can change your cookie settings below:

Essential Cookies - These cookies enable core functionality such as security, network management, and to provide you with access to features such as your profile and purchases, member-only resources, and other areas of the website. You may disable these by changing your browser settings, but this may affect how the website functions.

Non Essential Cookies - These cookies help with our analytics and marketing activities.

Non-essential cookies

We recommend enabling these cookies to give you a more personalized experience. Our site uses tools, such as cookies, to understand how you use services and to improve both your experience and our advertising relevance. You can change your Cookies Settings at any time.

Types of Cookies Used by Base44

Based on their function, the cookies we place fall into the following categories:

CategoryDescription
Strictly NecessaryEssential for the website to function securely and cannot be switched off in our systems. They usually only store session information or security tokens.
Performance & AnalyticsHelp us understand how visitors interact with the site by collecting and reporting information anonymously (e.g., page views, traffic sources). This helps us improve our website's performance.
Marketing & AdvertisingUsed to track visitor activity across websites. The intention is to display ads that are relevant and engaging for the individual user and, therefore, more valuable for publishers and third-party advertisers.

The table below lists the specific essential cookies deployed on our platform:

Cookie / storage keyProviderPurposeDurationType
b44_consentBase44Stores native consent choices and details365 daysFirst-party
b44_consent_config|*Base44Caches the resolved regional consent configuration5 minutesFirst-party
_wixCIDXWixVisitor identifier used for attribution and experiment assignment.90 daysFirst-party
bSessionWixIdentifies the browser session for BI events.30 minutesFirst-party
base44_refresh_tokenBase44Used for authentication90 daysFirst-party
logged_inBase44Used for authentication90 daysFirst-party
token / base44_access_tokenBase44Used for authentication30 daysFirst-party
__cf_bmCloudflareBot-management and abuse protection30 minutesThird-party
_cfuvidCloudflareRate-limitingSessionThird-party
g_stateGoogle IdentityRemember Google One Tap interaction and sign-in state.180 daysThird-party
__stripe_midStripeFraud prevention365 daysThird-party
__stripe_sidStripeFraud prevention30 minutesThird-party

The table below lists the specific non-essential cookies deployed on our platform:

Cookie / storage keyProviderCategoryPurposeDurationType
__b44_bi_cid__Base44AnalyticsFallback visitor identifier365 daysFirst-party
__b44_bi_gsi__Base44AnalyticsFallback BI session identifierSessionFirst-party
ph_phc_*_posthogPostHogAnalyticsProduct analytics and experiment assignment365 daysThird-party
mp_*_mixpanelMixpanelAnalyticsProduct analytics and event attribution365 daysThird-party
__mpq_*_evMixpanelAnalyticsBrowser-SDK analytics events365 daysThird-party
_dd_sDatadogAnalyticsTracking performance and errors365 daysThird-party
_base44_sessionIdBase44AnalyticsPlatform analytics30 minutesThird-party
ph_phc_*_posthog (localStorage)PostHogAnalyticsRemembers PostHog identity and analytics properties.365 daysThird-party
ph_phc_*_primary_window_exists (sessionStorage)PostHogAnalyticsRemembers PostHog identity and analytics properties.SessionThird-party
mp_tab_id_mixpanel_* / mp_gen_new_tab_id_mixpanel_*MixpanelAnalyticsTab identifiersSessionThird-party
__hstcHubSpotMarketingTracks visits, sessions and source attribution.180 daysThird-party
hubspotutkHubSpotMarketingRecognizes a visitor and deduplicates form submissions.180 daysThird-party
__hsscHubSpotMarketingTracks visits within the current HubSpot session.30 minutesThird-party
__hssrcHubSpotMarketingDetects whether a new browser session started.SessionThird-party
_zitokZoomInfoMarketingLead intelligence.365 daysThird-party
ziwsSession / ziwsSessionId / ziScriptSession / ziPendingTelemetryZoomInfoMarketingMaintains ZoomInfo visit and telemetry state.SessionThird-party
appsflyer_attributionAppsFlyerMarketingMobile campaign attributionSessionThird-party
_gcl_auGoogle AdsMarketingStores ad click/conversion attribution.90 daysThird-party
_gcl_aw / _gcl_dcGoogle Ads / FloodlightMarketingStores Google Ads and Campaign Manager conversion attribution.90 daysThird-party
_gcl_lsGoogle AdsMarketingStores conversion information365 daysThird-party
IDEGoogle / DoubleClickMarketingAdvertising measurement365 daysThird-party
test_cookieGoogle / DoubleClickMarketingTests whether the browser accepts cookies.15 minutesThird-party
_fbpMetaMarketingAdvertising attribution90 daysThird-party
_fbcMetaMarketingStores Facebook click attribution90 daysThird-party
_rdt_uuidRedditMarketingReddit conversion attribution90 daysThird-party
_uetsidMicrosoft AdsMarketingIdentifies the current UET advertising session.1 dayThird-party
_uetvidMicrosoft AdsMarketingRecognizes returning visitors365 daysThird-party
_clckMicrosoft ClarityMarketingPersists a Clarity visitor identifier.365 daysThird-party
_clskMicrosoft ClarityMarketingLinks page views into a Clarity session.1 dayThird-party
CLIDMicrosoft ClarityMarketingIdentifies a visitor across Clarity endpoints.365 daysThird-party
ANONCHKMicrosoft ClarityMarketingControls synchronization of Microsoft visitor identifiers.10 minutesThird-party
MRMicrosoft / BingMarketingRefreshes the Microsoft visitor identifier.7 daysThird-party
SMMicrosoft ClarityMarketingSynchronizes Microsoft visitor identifiers.SessionThird-party
MUIDMicrosoft / BingMarketingMicrosoft advertising identifier.390 daysThird-party
SRM_BMicrosoft / BingMarketingMicrosoft advertising identifier.390 daysThird-party
_cltkMicrosoft ClarityMarketingTemporary Clarity session state.SessionThird-party
bcookieLinkedInMarketingIdentifies browsers and devices accessing LinkedIn365 daysThird-party
bscookieLinkedInMarketingIdentifies a LinkedIn user365 daysThird-party
li_sugrLinkedInMarketingUsed for LinkedIn Insight Tag.90 daysThird-party
lidcLinkedInMarketingOptimizes LinkedIn data-center routing.1 dayThird-party
UserMatchHistoryLinkedInMarketingSynchronizes LinkedIn advertising identifiers.30 daysThird-party
AnalyticsSyncHistoryLinkedInMarketingStores advertising analytics30 daysThird-party
li_fat_idLinkedInMarketingStores first-party LinkedIn conversion attribution.30 daysThird-party
lms_adsLinkedInMarketingSupports LinkedIn advertising attribution.30 daysThird-party
lms_analyticsLinkedInMarketingSupports LinkedIn Insight analytics.30 daysThird-party
li_adsIdLinkedInMarketingStores the LinkedIn Insight advertising ID.365 daysThird-party
_twpidX (Twitter)MarketingX Ads visitor identifier.365 daysThird-party
_twsidX (Twitter)MarketingX Ads session/visitor state.365 daysThird-party
guest_idX (Twitter)MarketingX guest-browser identifier.365 daysThird-party
guest_id_adsX (Twitter)MarketingX advertising identifier.365 daysThird-party
guest_id_marketingX (Twitter)MarketingX marketing identifier.365 daysThird-party
personalization_idX (Twitter)MarketingSupports personalization and ad measurement.365 daysThird-party
muc_adsX (Twitter)MarketingSupports X advertising measurement.365 daysThird-party
li_gcLinkedInMarketingLinkedIn consent preference state180 daysThird-party
unifiedScriptVerifiedZoomInfoMarketingZoomInfo verification state.SessionThird-party
_uetsid / _uetvid / _uetsid_exp / _uetvid_exp (localStorage)Microsoft AdsMarketingUET identifier copies and associated expiration metadata observed on app.base44.com; distinct from the cookies listed above.365 daysThird-party
_rdt_cfgRedditMarketingReddit configuration stateSessionThird-party

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