Revenue Operations Manager, Demand Funnel

We’re building the go-to-market team for Base44, an AI-powered software development platform recently acquired by Wix. As our first Marketing Operations hire, you’ll own the systems, data, and reporting behind our top of funnel, so every lead, product signal, and campaign turns into action and pipeline.

This role sits within Revenue Operations, reporting into RevOps leadership, and works side by side with Marketing, SDRs, Sales, and Product. You’ll partner closely with our marketing and events teams on campaigns, tracking, and lead follow-up, and with Sales leadership on routing, definitions, and handoffs. We’re scaling from a small team to a large one in a single year, so you’ll be the connective tissue between the people generating demand and the people converting it.

This role is ideal for an operator who loves both the plumbing and the insight. Our funnel is growing fast, with sources that include inbound, product-qualified leads and accounts, events, outbound, and partners, and you’ll make sure it is measured, routed, and followed up on correctly from day one. You won’t inherit a mature playbook. You’ll help build it, with the backing of RevOps leadership and Wix.

In your day-to-day, you will:

• Own the top-of-funnel tech stack, including HubSpot architecture (workflows, lifecycle stages, properties, scoring) and the integrations and enrichment tools connected to it (ZoomInfo, Clay, Chili Piper, and others)

• Design and run lead routing, assignment, and SLA monitoring across inbound, PQL/PQA, event, outbound, and partner sources, so no lead goes stale and every handoff to SDRs and AEs is clean

• Partner with Product data to turn product usage signals into scored, routed, actionable leads and accounts

• Build and maintain lead lifecycle and scoring models, and iterate on them based on conversion data

• Own campaign infrastructure and tracking, including UTM governance, forms, list management, and campaign and event lead operations from capture through follow-up

• Build attribution and funnel reporting that shows leadership what is driving opportunities and pipeline by source, campaign, and segment

• Create dashboards and weekly reporting on lead volume, conversion rates, speed to lead, and pipeline contribution, and flag problems early

• Set data hygiene standards: deduplication, field integrity, enrichment, QA, and documentation

• Partner with Marketing, SDR, and Sales leadership to align on ICP, definitions (MQL, SQL, PQL, SAL), and handoff processes

• Use AI and automation to remove manual work from lead ops and reporting, and share what works across the GTM org

• Work with RevOps on territory, capacity, and forecasting inputs that depend on top-of-funnel data

• 4+ years of Marketing Operations, Growth Operations, or Revenue Operations experience at a B2B SaaS company, ideally in a high-growth or startup environment

• Deep, hands-on HubSpot ownership (not just usage): workflows, lifecycle design, scoring, routing, reporting, and integrations

• Proven experience building lead routing, SLAs, and handoff processes between marketing, SDR, and sales teams

• Experience with attribution models, funnel metrics, and campaign reporting, and the ability to turn data into clear recommendations

• Comfort with enrichment and data tools (ZoomInfo, Clay, or similar) and with data hygiene at scale

• Strong analytical skills, with SQL or advanced spreadsheet and dashboarding experience

• Experience with PLG motions, including PQLs or product usage data, is a strong plus

• Familiarity with AI, ML, or developer-centric SaaS is a plus

• Hands-on use of AI and automation tools to improve how operations work

• Self-motivated, structured, and comfortable with ambiguity in a “startup within a giant” environment

• Located in or near the Salt Lake City, Utah, or San Diego, California area

We’re Base44, a newly acquired part of Wix, on a mission to change how software gets built. Our AI-powered platform allows anyone to create custom software applications using natural language, no traditional coding required. We operate like a startup within Wix: fast-moving, collaborative, and focused on solving complex problems with simple, elegant solutions. As our first Marketing Operations hire, you’ll play a key role in shaping how we measure and scale our go-to-market engine, working closely with our RevOps, Marketing, and Sales leadership.