Question 1

What are brand website templates?

Accepted Answer

Brand website templates are ready-made layouts for launching a product, DTC, or personal brand — story, lookbook, press, and stockists pages already structured, with a waitlist option for pre-launch. You add your own name, photography, and copy, then adjust the layout by describing the change.

Question 2

How do I create a website for a clothing brand?

Accepted Answer

Start from one of these brand templates and replace the lookbook, story, and fit notes with your own — the identity and pre-launch waitlist pages are already there. If you want to sell directly on the website, checkout runs through Base44 Payments powered by Wix on the Builder plan and up (availability depends on country), or through Stripe as an alternative — see the Stripe integration guide. Going live with Stripe needs your own Stripe account, and products are managed from the Stripe Dashboard.

Question 3

Where does the waitlist signup actually go?

Accepted Answer

Each signup lands as a record you can see and export, not a mailing list you have to configure separately. Set up automatic follow-ups — a confirmation email or a launch-day notice — and change the questions on the form by describing what you want to ask.

Question 4

How do I add a press or stockists page once coverage starts coming in?

Accepted Answer

Add a new page from the template's layout, or add entries to an existing one — a press mention or a stockist name and link both go in as content, not code, so you're not waiting on anyone to update the website. The page reorders itself as you add to it.

Question 5

Will the website hold up if a launch goes viral?

Accepted Answer

Base44 hosts and runs the website for you, so a spike in visitors on launch day does not take the page down — there's no server for you to size or manage. What's on you is keeping stock numbers and waitlist replies current so the website reflects reality once people show up.

Question 6

Can I publish a brand website for free before I'm ready to buy a domain?

Accepted Answer

Yes — websites publish free on a .base44.app subdomain with a small platform badge, which works fine for a soft launch or waitlist page. Move to a custom domain, and the badge drops off, once you're on a paid plan.

Question 7

How do I choose the right brand website template to start from?

Accepted Answer

The best brand website template is the one that gets your story and your product in front of someone before they've scrolled twice — a strong opening image, a short story section, and an obvious way to sign up or buy.

• A story section up top – gives a new visitor the two lines of context that turn a browse into a follow or a sign-up.
• A real lookbook or gallery – shows the product or the work at a size and quality that matches the brand, not a cramped grid.
• Press and stockists, ready to grow – has somewhere for that content to live from day one, so adding it later doesn't mean a redesign.
• A waitlist or checkout path – matches where you actually are, pre-launch or already selling.

These templates cover product, DTC, and personal brands launching an identity, and sit inside the wider business website templates if your brand needs a different structure altogether.

Brand website templates

Branding website templates that tell your story

Frequently asked questions