The ecommerce website builder for growing businesses

The best ecommerce website builder is the one that fits what you sell and stays easy to change as your store grows. Judge any builder on these points:

• Payments without extra accounts: check whether payments are built in or need a separate provider. A separate provider means another sign-up, another dashboard and another set of terms before your first sale.
• Checkout for what you sell: physical products, downloads and subscriptions each need a different checkout. Check that the builder supports yours before you commit.
• A good phone experience: many shoppers browse on their phones, so test the store on one. Check that product photos load quickly and the buy button is easy to tap.
• Search visibility: check whether you control how each product page appears on Google and in AI answers, and whether the builder tells you what to fix. Without that, a good store can stay invisible.
• Cost once you sell: most builders charge a plan price plus a percentage and a fixed fee on every sale. Compare both numbers, not just the monthly price, because the per-sale fee grows with your revenue.
• Ease of change: you will edit prices, pages and photos often, so see how quickly you can. A builder that needs a developer for every edit slows your store down.

Base44's AI website builder creates the store from your description. You turn on Base44 Payments from the chat, and checkout matches the products you sell. Pages adapt to phones automatically, and you change prices or pages by asking. Each sale carries a payment fee, such as 2.9% + $0.30 on US card payments. For a longer checklist, read about the features to look for in an AI ecommerce builder.

Yes, you can build and publish your store for free. Taking real payments needs a paid plan. On the free plan you can:

• Build every page: home, product, about and any other page you ask for.
• Add products: names, prices, descriptions and photos.
• Preview the store: click through it as a shopper would.
• Publish on a Base44 address: your store goes live for anyone you share it with.
• Share it for feedback: send the address to friends and early customers.

The Free plan comes with a monthly allowance of 25 message credits, so a larger build may need a paid plan, and connecting your own domain needs a paid plan from $16/mo, billed annually. The pricing page shows the options.

Turn on Base44 Payments, the payment provider built into Base44, and your store can take one-time and subscription payments. Four steps get you there:

• Ask the chat to enable payments. Tell Base44 "Enable online payments" and it connects the provider for you.
• Add your products and prices. Ask the chat to create them or edit the ones you have.
• Publish your store. Checkout runs on the published store, not in the editor preview.
• Verify your business details. Payouts reach you once verification is complete.

Shoppers can pay by card, Apple Pay or Google Pay, and the docs list the other methods available where you sell, such as PayPal and pay later. Payments run through PCI DSS-certified processing, and customer data is encrypted. If you prefer Stripe, Base44 supports it too. Going live needs your own Stripe account, and you manage products and prices in your Stripe Dashboard.

You can sell physical products, digital products and subscriptions, and each one needs a slightly different checkout. Dropshipping is possible when your supplier offers an API.

• Physical products: shoppers enter a delivery address and pick a shipping option, so show costs and delivery times before they pay.
• Digital products: shoppers expect the download or access right after payment, so tell them how it arrives.
• Subscriptions: shoppers are billed on a schedule, so state the price and billing period clearly and give them an easy way to cancel.
• Dropshipped products: if your supplier offers an API, Base44 can connect to it through a custom integration to pull in their products and pass your orders on. There's no built-in supplier marketplace, so you choose and connect your supplier.

Tell Base44 which kind you sell and it builds the matching checkout. Some products are not allowed, so read the Base44 Payments prohibited-products policy before you list anything unusual.

Yes. You describe the rules in the chat, and Base44 builds them into your store and checkout. Requests you could type:

• Shipping: "Flat $6 shipping, and nothing to pay for orders over $50"
• Taxes: "Charge 8% tax on orders shipped to my state"
• Inventory: "Mark a product sold out when stock hits zero"
• Low stock: "Show a low-stock note when five items are left"

These are the rates and rules you set, not live carrier quotes, and you are responsible for registering for and filing your own taxes.

Set up an ecommerce website in six steps, from describing your store to promoting your first sales:

• Describe your store and what you sell. Write who buys, what you sell and your price range, and pick your three best products to lead with. In Base44, paste that description into the chat to get a first version of your store.
• Add products, prices and photos. Price each item above what it costs to make, pack and ship, with room for fees, and shoot photos in natural light on a plain background. In Base44, ask for each product with its name and price, then upload your photos.
• Set shipping, tax and returns. Decide your delivery costs and a clear returns window before your first order. In Base44, describe your shipping and tax rules and ask for a returns page.
• Turn on payments. Choose how shoppers pay and check the per-sale fee first. In Base44, ask the chat to enable payments, then verify your business details so payouts reach you.
• Test and publish. Ask a friend to place an order and watch where they hesitate. In Base44, publish your store, then ask for any fixes in the chat.
• Promote. Pick one or two channels and post every week instead of trying them all. In Base44, the Marketing Agent suggests channels, and Google Ads and social posts come from your store's content.

Base44 takes care of building and hosting, so your time goes to products, photos and promotion.

Yes, Base44 imports your existing store, so you can leave your current ecommerce platform without starting over. What comes across depends on where you're coming from:

• Shopify: you can import a Shopify store with its products, orders, customers and collections. Pages, blog posts, discounts and theme code come too, and your storefront URL is preserved.
• WooCommerce: products, orders and customers come over, and the WordPress and WooCommerce migration page walks you through it.

After the import, your new store is yours to edit in chat.

Yes. Base44 adapts your pages for phones automatically, and it matters. Mobile made up 56.4% of US online holiday spending in 2025, according to Adobe's holiday shopping report. Many of your shoppers will arrive on a phone, so check the experience yourself:

• Buy one item end to end: go from product page to payment on your own phone, then confirm the order shows up in your store.
• Check page speed on mobile: run your published store through Google PageSpeed Insights on its mobile setting. Base44 serves your store through Cloudflare's CDN automatically, so pages load from servers near your shoppers. If product images are heavy, ask Base44 to compress them or apply lazy loading.
• Test the tap targets: buttons and links should be easy to hit with a thumb.

It can, though no builder can promise a ranking. Base44 handles the technical side of SEO and GEO for your store:

• Meta tags written for you: Base44 writes a search title and description for every page, and you can edit any of them.
• Sitemap, robots.txt and llms.txt: they're generated automatically, so search engines and AI assistants know which pages to read.
• Structured data and canonical URLs: both are added to every page, so search engines understand your store and your FAQs can show as rich results.
• Google Search Console in one click: Base44 verifies your store and submits your sitemap, then shows your clicks, top searches and indexing in your dashboard.
• A scan with a prioritized checklist: it separates urgent fixes from recommended ones, so you know what to fix first.
• AI Visibility: see which AI assistants read your pages and where AI sends people.
• Per-page social images and visibility: choose the preview image for each page, or hide a page from search.

The rest is up to you, and it's where your store earns its traffic. Search engines can take days or weeks to find a new store, so publish early and keep adding to it. Give each product category its own page, write product descriptions in your own words instead of using supplier copy, and ask blogs, directories and partners your shoppers already read to link to you. Every page you add gives shoppers one more way to find you.

More sales usually comes down to your store's conversion rate, the share of visits that end in an order. According to Statista, the average ecommerce conversion rate was just 1.4% globally in Q2 2026, so even a small lift makes a real difference to your revenue. To turn more of your visitors into buyers, focus on these levers:

• Clear photos and descriptions: shoppers buy what they can picture. In Base44, ask for a larger photo gallery on each product page.
• A visible returns policy: shoppers hesitate when they can't see how returns work. Ask Base44 to add a returns page.
• Familiar payment methods: people pay faster with what they already use, so offer the common ones.
• Fast phone checkout: a fiddly checkout loses mobile sales. Ask Base44 to trim the checkout form to the fields you need.
• Related products: suggestions can lift the average order value. Ask Base44 to show related products under each item.

Change one thing at a time and watch your visitor analytics, so you know which change moved sales.